ARTS & CULTURAL ORGANIZATIONS
Arts and cultural organizations need a unique set of skills to build audiences. Nicole has a strong track record of establishing and maintaining lasting relationships with patrons through innovative marketing ideas and offering unparalleled customer service.
COVID-19 (coronavirus) has caused the industry to take a devastating intermission. When it's time to reopen, please contact Nicole about creating a welcome back plan for your patrons.
Plan
Full marketing plans for your season launch or next production
Brand development & strategy
Growth strategy and audience development plans
Research & data Analysis
Tessitura Analytics
Website development
Event planning
Post-campaign analysis
Execute
Full marketing plans: direct mail, email, social media, content marketing, PR, grassroots marketing, and website maintenance
Tickets & Patron Relations
Recommendations for user experience on/offline
Strategies that will make your patrons return with friends
Managing expectations before the show
Loyalty programs
Group and subscription ticket program development
Using Tessitura to its fullest potential
Manage
Plans for creating a positive and engaging culture
Photo credit: Alvin Ailey Amerian Dance Theater in Revelations, by Nicole Wetzell
