THE SITUATION: 
 

This National Historic Landmark with 3,998 seats welcomes approximately 250K people per year for performances by world-renowned artists and speakers such as Alvin Ailey American Dance Theater, Boston Pops Orchestra, American Ballet Theatre, Justice Ruth Bader Ginsburg, and many others.

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Auditorium Theatre

Nonprofit Theatre

THE TARGET & WORK: 
 

The theatre offers performances to people from many different backgrounds and is known as The Theatre for the People.

 

For over a decade, Nicole worked on countless marketing, audience development, and customer service projects at the theatre, including:

 

Creating and overseeing marketing and sales plans for the group, subscription, and student matinee programs for 14+ productions and 3-4 student matinees every season.

Building the theatre's first data platform using TRG Arts data and Tessitura Analytics, identifying patron trends - determined first-time patrons and developed strategies that drove a repeat visit within six months.

 

Opening and overseeing the Ticket Services Center, which was made up of a team of five people who coordinated approximately 12K calls per year, processed ticket orders by phone, and offered customer service.

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