Using data to understand your patrons and how they interact with your brand and applying that information to your marketing and audience development plan is essential now — especially as venues reopen once the vaccine is widespread.
That's why we're thrilled to be a certified consulting firm by Activity Stream. This platform for live entertainment and sports venues uses artificial intelligence-based tools to create a complete, real-time overview of who is coming to your venue or theater and how they're interacting with you.
Activity Stream is also impressive because it analyzes people's behaviors and tags them (i.e., loyal, early buyer, lapsed) and allows you to easily pull and export a list to better engage with your patrons.
This platform integrates and pulls data from many sources, including Tessitura, Ticketmaster, Google Analytics, and more.
If you're interested in learning more about Activity Stream, and how NEW Marketing Solutions can help you develop data-based and people-focused audience development strategies, please click here to schedule a free mini-strategy session with us.