Updated on 4.26.2021
Small/medium-sized businesses faced some of the toughest challenges during COVID-19. Between pivoting to different revenue streams, adjusting to remote working, supporting employees, and everything else, it was overwhelming. Fortunately, the vaccine is quickly becoming widespread, which means that it's time to think about what and how you're communicating to your customers as you fully reopen.
Although many businesses have the basics covered, it's time to start with those. Here are a couple of things you can do today in 10-20 minutes to make sure your customers can support you.
Your phone/voicemail: It always surprises us when any small businesses do not have voicemail set up, updated, and covered by staff before the pandemic. Money is being left on the table! It's free and doesn't much time. Take 5-10 minutes to make sure the outgoing messages on your phone system tell people:
If you're open.
Your hours
Visit your website for more details on your COVID-19 processes.
If your business is busier due to COVID-19 or reopening, tell your customers. (Bonus: give them a time frame on when they can expect to hear from you. Stick to it.)
Your digital space: Make a list of all the places your business has a presence online. Follow the link below to download a list that we created to get your started. You can go into more detail on your website and on socials to ensure that your customers know what to expect before they go to your business. Be sure to include any waivers, forms, and any other relevant information. Chic Salon does an excellent job of including all their processes and waivers online so people know what to expect.
At this point, we all know that doctors and scientists learn new things about coronavirus almost every day and update their guidelines accordingly. Plus, it's hard to wade through all the (mis)information that's out there. Make a note to review official guidelines and your messaging in these places on at least on a biweekly basis, and to review all other information on at least a quarterly basis.