Hello, 2022! As we ease into the new year, one project on many people's 2022 to-do lists is upping their social media game. The first place to start is creating (or cleaning up) your monthly social content plan. In doing so, you begin to align content to your overall social media strategy and keep an efficient schedule that keeps your brand at the top of your customers’ minds.
Here are some content ideas to plan for January’s social content. Don't feel like reading? Click above to watch.
Introducing yourself is more than your Bio Summary. It can be good content to share at the beginning of the year to show your audience who you are and what you do.
This is also a great time to introduce new products or services and build momentum for their launch.
Since it is the beginning of the year, it is also an excellent time to show off your expertise by sharing a client testimonial or sharing links to your resources. Creating original resources like articles and videos boosts SEO and gives you ideal content to share on social media.
Behind the Scenes
This content idea has never gone out of style. Why? Because people love to see what happens behind the scenes. This content also builds trust by showing your followers what’s happening that they may not get to see every day. These types of posts can include the culture, management, staff, or how your product or service is produced.
Content created specifically to educate is often the next step in showing readers and potential users why your social content is essential. While content to entertain appeals to a reader’s emotions, content to educate appeals to their rationality. (Buffer)
You can create content like this with infographics, data, studies, and more.
How You Can Help
If you offer a complex product or service, creating help content or information that’s easy to digest can go a long way. It also shows that offering a seamless customer experience (not service, there’s a difference) is important to you. Examples of help content include step-by-step instructions or instruction videos. It also gives your SEO a boost because you’re adding original resources like articles and videos to your website.