Social Selling Trends

Insider Intelligence expected US ecommerce sales to cross $1 trillion for the first time in 2022. Before the pandemic, eCommerce reaching this milestone was not expected until 2024.

The convenience of eCommerce, combined with changes in consumer behavior during the pandemic, reflects a stronger demand for online shopping even after the pandemic.

One popular eCommerce topic has been social commerce. Social commerce falls under the larger eCommerce umbrella and refers to when someone shops directly on a social media platform. For example, if a consumer sees a post on Instagram about a new pair of shoes they would like to buy, they can purchase the shoes directly on Instagram if the seller has Instagram’s Shop function set up.

Insider Intelligence predicts social commerce will be a $79.64 billion industry in the US by 2025.

Here are a few Social Commerce Trends to know:

A micro-influencer has a social media following that is typically between 1,000, and 100,000 followers. Micro-influencers have better engagement rates. This may be due to having a more targeted audience. Small businesses find that micro-influencers can help them reach more people, increase sales, and balance ad budgets more effectively.

  • Multi-sensory Social Media Shopping

Brands will invest in bringing sensory elements to digital experiences, from gamification to fully immersive digital malls. For example, the Metaverse 2022 Fashion Week offers an immersive shopping experience where buying virtual clothing in Decentraland and receiving a physical twin shipped to your real wardrobe.

  • User-Generated Content Still an Essential Marketing Strategy

Making sure content about your products and services is shareable is still a must. User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels aiding in brand awareness and brand trust. 90% of consumers find user-generated content useful and believe what existing customers say about the brands rather than ads and promotional emails.

For example, Parachute encourages their audience to use the hashtag #MyParachuteHome in content featuring the company’s products. Parachute then repurposes customers’ photos into promotional content, not just social media posts.

  • Instant Gratification is the Norm

Now that it’s easier than ever to communicate through phone, email, chat, social media, and more, people expect an instant reply to questions and troubleshooting when they need help. Whether it’s increasing your customer service staff or creating self-serve solutions like FAQ sections or chatbots, it’s essential to make it easy to get help or answers to people's questions or troubleshoot problems with your product. Always listen to feedback with an open mind, and think about how you can use it to improve.


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